Social Media Marketing
Digital media is so pervasive that consumer has access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know, Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumer are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc. , are saying as well, And they are more likely to believe them than you. People want brand they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their need and preferences
Where we will promote you-
Challenges-
- Proliferation of digital channels. Consumers use multiple digital channel and a variety of devices that use different protocols, specifications and interfaces- and they interact with those devices in different ways and for different purpose.
- Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumer’s attention.
- Exploding data volumes. Consumers leave behind a huge trail of data in digital channel. It’s extremely difficult to get a handle on all the data, as well as find the right data within exploding data volumes that can help you make the right decisions.
