Digital marketing is the promotion of products or brands via one or more forms of electronic media that uses technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks for branding and strengthening the position of your business in the local as well as global market through digital channels. Some of the most widely used components of digital marketing like display advertising on websites and news blogs, Email, text messaging and web feeds, PPC[Pay Per Click], etc. This is characterized by consumers actively seeking marketing content and or when marketers send messages without that content being actively sought by the recipients.
In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result.
It’s possible to create uniform messages which are personally formatted for each recipient with great ease, for example, by addressing the recipient by his first name or referring to activities performed by the customer in the past.
This is a direct way that attracts personal attention to the customer, motivation to action and more.
In addition, anyone can launch successful campaigns with digital marketing without any prior knowledge and without hiring special professionals.
Digital marketing is a valuable addition to your business and helps you achieve more for less.